I have been teaching a Postgraduate unit in Public Relations for
many years now and my main aim – as we all have – is to provide students with
valuable guidance for the coursework so that they will meet the class
requirement and learn out of it. Students, coming from various ethnic
backgrounds with different perceptions and standards about education and
learning experiences. I have seen, however, the effort that many students put to
adjust with the UK system and to perform at the level we expect them to
perform.
Public Relations Strategies is
delivered during the autumn semester and it is one of the first units students
have to deliver an assignment. Last
year, about two week before they submit their assignment I send them an e-mail
addressing some important areas to pay attention to along with a motivational
paragraph, and the level of acceptance by students were very high; they all
found it useful because it helped them better focus on the important points of
the coursework and avoid unnecessary verbalisations.
This year I decided to go a step further. I
have developed a table guide and sent it to them with the intention to make them
focus and to provide them a list of items to pay attention to along with some
indicative proposals on how to address these critical for their learning areas.
Some of you might think that this is too much and we spoon
feed our students while some other will find the idea interesting. One thing I
can assure you is how positive their reaction is and how much this helps them to prepare
for their first assignment.
This is the guide:
The way to
produce and submit an EXCELLENT work.
As we are getting closer to the date
of your coursework submission I would like to bring to your attention the
importance of early starting working on your project. It is a demanding project
since this is the only piece of assessment you have; however, do not waste
time. Start working today. Try to be
as realistic as possible putting yourself in the shoes of a PR director.
Dimitris Nikolaids
HoD, BAED

Interesting. useful. By helping the students to avoid basic mistakes we may be helping them to take their work further, where it is expected to be, analytical, critical, creative and strategic
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